Sami are the indigenous people of Arctic Scandinavia who have their own culture, language and traditions. The region where Sami live is usually called Sápmi, but sometimes Samiland. It stretches over Arctic Scandinavia and includes parts of Sweden, Norway, Finland and the Kola Peninsula in Russia.
In Sweden there are 20 000 Sami living in 51 Sami communities. The Mattsson family runs Njarka which is part of the Kall Sami community. It is Sweden’s smallest Sami community with 1400 reindeer and six reindeer farming companies. The Sami community has year round land in the Skäckerfjäll Mountains but in the winter the reindeer herds are kept close to Mt. Åreskutan. There are four Sami communities with grazing land in Åre Municipality in the west of Jämtland.
The reindeer play a key part in Sami culture. They provide the Sami people with meat and leather and their antlers are used for making knife handles and jewellery. It is commonly believed that all Sami are reindeer farmers, but even historically Sami have lived on fishing or other activities. Today Sami work with everything from tourism to clothes design and the media. Most Sami have the same kind of jobs as the rest of the population.
Since 1986 the Sami have had their own flag which is red, green, yellow and blue. These are the same colours as those seen in the Sami National Costumes which are used for special occasions. The circle on the flag symbolises the sun and the moon.